RIYADH: The Diriyah Company joined the UN World Tourism Organization on Thursday as it took an important step toward boosting global tourism in the Kingdom, the Saudi Press Agency reported.

The company said that its membership in the UNWTO will help to strengthen its involvement in the industry in a way that is consistent with international standards of tourism ethics.

It will also help to play a pivotal role in shaping the future of the Kingdom’s tourism, with the goal of establishing Diriyah as a global cultural destination.

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