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Voodoo has announced a collaboration with Hasbro, a renowned toy and game company, to integrate the cherished Transformers franchise into the highly popular game, Mob Control. Through this partnership, Voodoo aims to provide players with an immersive gaming experience by blending the iconic characters of Transformers with the captivating gameplay of Mob Control. The collaboration debuts with the introduction of Bumblebee as the inaugural champion in the game’s newest event, ‘Echoes from Cybertron, a Transformers Adventure,’ which was released on March 11th.

The Voodoo x Hasbro collaboration kicks off with the introduction of Bumblebee as the first champion in Mob Control

In the inaugural episode of the event, titled ‘Bumblebee to the rescue,’ players will have the chance to enlist Bumblebee as a champion, utilizing both his bot and alt-modes, each endowed with distinct powers. The event comprises six challenging levels, culminating in an epic three-round boss battle.

To access the battle arenas, players must collect a unique currency inspired by the Transformers universe: Energon. Victories in these battles will grant players access to special prizes, including exclusive collectibles like Bumblebee blueprints, available only during the ‘Echoes from Cybertron’ event. Moreover, players can influence future episodes by voting on story outcomes after completing the levels.

Voodoo x Hasbro collaboration Mob Control
Image via Voodoo

Mob Control stands as one of Voodoo’s top-performing games, having generated revenues close to $100 million in 2023. Under the leadership of Miguel Santirso, formerly a technical lead at King for Candy Crush Soda Saga, the team operates entirely remotely, with its primary hub located in Barcelona. As the studio continues to experience robust growth, it actively seeks talented individuals to bolster its ranks.

Mob Control continues to demonstrate amazing growth and success globally since launch, it’s a
great opportunity to introduce TRANSFORMERS to a massive audience during the brand’s 40th
anniversary year, “This collaboration is a prime example of our strategy to grow our digital games
portfolio. By working with innovative teams, such as the talented minds behind Voodoo, we can
expand the reach of our brands to gamers in entirely new formats, all around the world.

Eugene Evans, SVP Digital Strategy and Licensing at Wizards of the Coast
and Hasbro

Voodoo remains steadfast in its commitment to delivering innovative and engaging experiences to our gaming community. We eagerly anticipate the ongoing success of our collaboration with Hasbro and the excitement it brings to our players. Stay tuned for more updates as we unveil additional Transformers champions and further enrich the gaming experience in Mob Control.

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